According to Wikipedia, the National Secretaries Association, now known as the International Association of Administrative Professionals (IAAP) created the unofficial holiday in 1952 to recognize the work of secretaries, administrative assistants, receptionists, and other administrative support professionals. You may also know them as "Executive Admins".
Despite the push for the name change, the top Google searches for this holiday are (in order) secretary day, secretary's day, administrative professionals day, secretaries day, administrative professional day, secretarys day.
Typical gifts for Secretary's Day include gift certificates, lunch, and gift baskets. Some companies cater lunch because hey, somebody has to stay in answer the phones (sad, but true). Best of all, bosses clumsily attempt to plan their own office party.
If your ExecutiveAdminProfessional-etary has a sense of humor, you can always bring a few laughs into the office with these funny awards:
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Need more ideas? Celebrate Secretary's Day 2009 with our eBook of 101 Funny Employee Awards. It will give all of you non-admins the tools you need to throw a fun recognition ceremony for your staff.